#HackNatural: nutpods e-Commerce, Organic Category Growth & Tasty Tailgates

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NUTPODS ECOMMERCE, ORGANIC CATEGORY GROWTH & TASTY TAILGATES   
Times are changing... and so are the seasons. Lucky for us, many of the new trends are right up our alley (or aisle). Organic products and technology are on the rise and working their way into everyday life and into some of our most beloved pastimes: tailgating.

How nutpods Used e-Commerce to Spark a Dairy-Free Creamer Revolution
While nutpods has an increasing brick-and-mortar footprint, e-commerce sales still account for 50% of the company’s revenue. Madeline Haydon, CEO/Founder, shares how e-commerce, coupled with a quality product and an authentic brand story helped her disrupt the dairy-free marketplace.

How Social Media and Influencer Marketing is Fueling Soapbox's Success
Soap matters. Learn how Soapbox founder, David Simnick, is bettering the world with his natural products and business model, and how digital is helping drive the company's success.

SOCIAL MEDIA TAKES A LOT OF TIME & ENERGY.  STRATEGIES TO REDUCE BOTH, BELOW.
5 Social Strategies To Boost Audience Engagement
All eyes (and scrolling thumbs) are on your brand’s social media. Audience engagement on social media sets your brand up for success and makes for purchase-happy consumers. These engagement tips will not only help win your consumer’s hearts, but also their double taps.

Time-Saving Social Media Management Strategies
These days, a brand is only as good as their social media. But social media takes a lot of time. Not everyone has room in their budget for a social media manager, which is why it’s important for you to know how to run your own platforms the most efficient way.

AMAZON HAS MORE UP ITS SLEEVE (OF COURSE)
A second Amazon Go cashier-less store has opened in downtown Seattle
Amazon is cooking up technology to burn out competition. With the opening of its second cashier-less store, other grocers, such as Walmart, are feeling the heat. Read to see what’s next for other retailers.

Natural Grocers Shrug Off Amazon-Whole Foods Threat
Grocers are cutting prices and stocking up on local products to attract more consumers to compete with Whole Foods... and its working. Stores like Natural Grocers are reaping the benefits of Whole Foods’ acquisition.

Of course, Amazon is planning an ad-supported video app. Why not?
In other (not) shocking news: Amazon’s advertising business is growing rapidly, and now they’re breaking into the TV advertising market. Amazon is looking to cover all of its bases and push past competition.

OTHER ARTICLES WORTH A READ 
Tailgating Season: How Grocers, Dietitians Can Team for Winning Promos
Football season is best associated with beer, greasy grilling, and an array of chips and dip. But game day food is changing with the times. While this spread is typically the go-to, consumers are showing they want more healthy options. YAAASSS!

Kroger plans to ditch plastic bags by 2025
Major props. Not only did Kroger hop on the better-for-you food trend, they’re now on the better-for-your planet plan. The company is hoping to slash landfill waste and plastic pollution in years to come through packaging and bagging.  

4 Ways Millennials and Gen Z Are Disrupting Packaging
As we move toward more digital, it’s important not to forget about the basics, like great packaging. Young consumers demand a lot from brands and are expressing their desires for brand’s to have shared values, which is just one are where packaging should change.

Growth continues in organic category
It’s no surprise that organic foods are still rising in mainstream trends. As younger generations become more educated on health, this category spikes in sales. Millennials and Gen Zers know that a happy tummy equals a happy life.

DIGITAL JOBS IN THE NATURAL PRODUCTS INDUSTRY
Amazon Digital Marketing Specialist I DesignWorks I Nashville, TN
Media Manager I Halo Top Creamery I Los Angeles, CA
National Sales Director I Blue Moose I Boulder, CO
Director of Sales I Lord Jones I Los Angeles, CA
Executive Assistant I Lord Jones I Los Angeles, CA
Regional Sales Representative North, Grocery & Club I Rodelle, Inc. I Fort Collins, CO
Regional Sales Representative South, Grocery & Club I Rodelle, Inc. I Fort Collins, CO
Insights & Analytics Manager I Enjoy Life I Chicago, IL
National Accounts Manager I Enjoy Life I Chicago, IL
VP of Foodservice Sales I NadaMoo I Austin, TX
Associate Marketing Manager I Rachio I Denver, CO

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Georgina Rupp