#HackNatural: Lessons from Hershey, Brick and Mortar Changes & SEO Rankings
LESSONS FROM HERSHEY, BRICK AND MORTAR CHANGES & SEO RANKINGS
Amazon has a leg-up on its competition, but businesses aren't giving up... in fact they are thriving. Brick and Mortar stores are changing their models and experiencing in-store success. However, e-commerce is still the dominant trend and Hershey has positioned itself as a leader.
AMAZON VS. SMALL BUSINESSES VS. COMPETITORS 1 Key Metric Shows Walmart Is Catching up With Amazon Walmart’s online sales are rising like yeast and slowly closing the gap between them and Amazon. With the addition of hundreds of merchants each month, its product selection is growing and giving Amazon a run for its consumers.
Predicting the Transformation of Brick and Mortar Stores The rise of online sales isn’t a defeat of Brick and Mortar stores, it’s just a change in tactics. Consumers are placing a high value on the in-store experience and those with innovative technology will keep consumers shopping both in-store and online.
4 tips from CPG executives on the future of brands Competition is high for CPG with so many products in stores and online, but rising to the top of the food chain doesn’t have to be difficult... if you have the right strategies. Your products are unique, but it’s your job to prove it.
Hershey’s Game Plan for Winning in E-Commerce As Hershey expanded its product selection, it also clicked into the digital world. This past year, the company has been working to become a leader in e-commerce. Read this article for important lessons Hershey learned during its transition.