#HackNatural: Amazon's Grocery World, Social Media Engagement, Micro Influencers & Consumer Wants

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AMAZON'S GROCERY WORLD, SOCIAL MEDIA ENGAGEMENT, MICRO INFLUENCERS & CONSUMER WANTS
This week has raised questions on the disappearance of grocery stores and social media influencers. But fret not! We're bringing you solutions and suggestions for thriving in the tech-y world. Get hacking!
HOW AMAZON CONTINUES TO CHANGE THE GAME

What’s the Outlook for the Grocery Sector in the Age of Amazon?
As consumers become more attracted to Amazon’s online model, small grocery store chains are consolidating. Big chains, such as Kroger, are staying ahead of the game by betting big on digital.

A Recap of EnsembleIQ's Amazon Prime Day Coverage
Amazon Prime Day was an eventful 36 hours of dogs, deals and digital. This article gives you a complete recap on the day!

What Consumers Are Buying in an 'Amazon-ized' Grocery World: Consumer Expenditures Study
E-commerce is on the rise, but grocery stores aren’t disappearing anytime soon. Food freshness is a priority, and the e-commerce world has not yet figured out how to safely sell perishables.

SOCIAL MEDIA ENGAGEMENT & FOOD ATTRACTION 
10 Ways to Generate More Engagement with Your Social Media Posts
Consumers crave interaction with brands. In today’s world, what better way is there to interact than through social media? It is “social,” after all. Your brand’s presence on social media is an important part in enticing and maintaining customers.

How to make your food look good enough to Instagram
Your food should look as good as it tastes. Millennials have dubbed this idea as “food porn.” So the question is: how do you seduce consumers on social media with your natural products?

THE FACES OF WALMART & MICRO-INFLUENCERS 
Walmart is cozying up to influencers - Digiday
Walmart is growing its online attraction in an area where Amazon hasn’t been successful: influencers. The shift to featuring more lifestyle content has been successful and showcases products in a more personal way.

One of Instagram's biggest influencers wants influencers to know the end is near
The game is shifting for influencers. It may not be enough anymore to only rely on social media to pay the bills. However, the rise of micro influencers is catching attention.

 

OTHER ARTICLES WORTH A READ

Are grocers solving the e-commerce riddle? Depends on whom you ask
E-commerce isn’t just about pushing your products online. Spend time learning about the digital universe in order to make the shift feel natural (as natural as your products).

Research firm delves into what Walmart online grocery shoppers want
Walmart is taking the necessary steps to be a top competitor in the e-commerce world. With ‘everyday low prices,’ online shopping at Walmart is appetizing to various audiences, especially those who are interested in affordable fresh food.

What are the latest talking points among grocery e-commerce executives?
Simply put: digital is delicious. Consumers indulge in online shopping and the convenience and value that direct-to-consumer relationships provide, which drive loyalty. Products must make the shift, even if that means selling through a third party.

DIGITAL JOBS IN THE NATURAL PRODUCTS INDUSTRY

Lead IOS Mobile Engineer I The Farm Project I Los Angeles, CA
Lead Web UI Engineer I The Farm Project I Los Angeles, CA
Social Media Manager I DIRTY LEMON I New York, NY
Manager, Digital & Email Marketing I Hu Kitchen I New York, NY
Commercial Bakery Marketing Coordinator I Brooklyn Bite I New York, NY


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