#HackNatural: Selling Direct to Consumer, Advertising on Social Media & SEO Trends
SELLING DIRECT TO CONSUMER, ADVERTISING ON SOCIAL MEDIA & SEO TRENDS
Make no mistake, online shopping is here to stay. This week we're reading how brands are competing with (and on) Amazon, and how paid and earned media can help. Getting your brand noticed ain't always easy, but these articles add perspective and insight on ways to grow your online business!
COMPETING WITH (AND ON) AMAZON An Amazon Search Is Worth a Lot More Than a Google Search Amazon is giving Google a run for its money, or clicks rather. Search advertisements are becoming more valuable on Amazon than Google, because there’s already an intent to buy when on the platform.
OTHER ARTICLES WORTH A READ Kellogg Dissects New Breed of ‘Brick & Order’ Shoppers The name of the game is “brick & order.” One reason consumers are ordering online is because they have access to more product information and don’t have the stress of shifting their shopping cart out of everyone’s way.
How Big Food drives impulse buys online Consumers are no longer waiting in the checkout line, reaching for the nearest candy bar. However, the good news is that impulse buys are actually higher online than in store. Read how to get your products noticed, even when they’re not on the grocery list.