#HackNatural: Innovating in Grocery, Consumer Expectations & Social Media Tools

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INNOVATING IN GROCERY, CONSUMER EXPECTATIONS & SOCIAL MEDIA TOOLS 
Competition is high in this dog-eat-dog (or chicken) eCommerce world. Discover more about how brands are competing, and trying to win over consumers. Find inspiration for your next digital move, so you can build a successful business with brand-loyal consumers!

SOCIAL MEDIA TOOLS AND TIPS
'Better ROI than influencers': Meme accounts attract growing interest on Instagram
Everyone loves memes, and they have the ability to make us say “that is so me.” They work because they appeal to consumers on a personal level and make your products and brand more relatable. 

50 of the Best Social Media Tools Selected by Top Marketers
Social media is forever changing. We know it's a pain, but your customers love it. Check out this list of tools to make your social media use as easy as stirring all-natural peanut butter.

AMAZON IS TOUGH COMPETITION
Amazon Advertising
Let's face it, Amazon advertising management can be tough. The retail giant is working out the kinks to make your job a little easier, especially for newcomers. This week Amazon introduced its new tools to make SPAs and HSAs easier to manage.

A Guide to Walmart’s Ragtag Alliance Against Amazon
Walmart isn’t going to let itself fall to the bottom of the food chain. After all grocery sales makes up over half of the company's US sales. That's why they're partnering with tech companies to stay relevant in an Amazon-ized world. 

Whole Foods launches curbside pickup for Prime members
Amazon joined the curbside-club on Wednesday. Prime members can now pick-up groceries without having to turn off their jams or leave their vehicle.

CREATE A BETTER USER EXPERIENCE, ON- AND OFFLINE
5 Rules for Creating a Compelling User Experience for Your Customers
Brand loyalty is not just about the product, and these days consumers demand a lot. User experience keeps your consumers coming back for seconds, so make sure you get it right.

Why User Experience Design Is So Hard for Brands to Get Right
Your brand is the experience. Consumers define your brand based on their interactions, and their expectations are higher than ever. Digital is just one solution of how to help with user experience.

OTHER ARTICLES WORTH A READ 
The Freshest Ideas Are in Small Grocery Stores
The rise of the underdog: a story we are all fond of. Small town grocery stores are fulfilling needs and wants that chains can’t seem to satisfy. From zero-waste stores to unstaffed markets, these business owners are capturing consumer’s hearts and stomachs. 

Albertsons joins forces with venture capital firm to invest in emerging technologies
Technology is transforming the grocery world, and supermarkets are feeling the pressure to keep up. Big chains, such as Albertsons, are making sure they stay relevant by adapting to this transformation.

Skip the store: Kroger unveils direct-to-consumer grocery marketplace
Coming soon to your home: Kroger—the deliverer. The grocery chain is preparing to launch its grocery delivery service in order to compete with other big-name brands.

DIGITAL JOBS IN THE NATURAL PRODUCTS INDUSTRY
Amazon Digital Marketing Specialist I DesignWorks I Nashville, TN
Social Media Manager I LILLEbaby I Golden, CO
Director/VP of Marketing I LILLEbaby I Golden, CO
Director of Marketing I Wild Friends Foods I Portland, OR
Web Analyst I Halo Top Creamery I Los Angeles, CA
Media Manager I Halo Top Creamery I Los Angeles, CA
Market Manager I Good Omen Bottling L.L.C. I Mid-Atlantic USA
Market Manager I Good Omen Bottling L.L.C. I Southwest USA
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