#HackNatural: The Changing Rules of Grocery, Kroger's Natural Food Summit & Amazon Dogs 🐩🐈🐕

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PRIME DAY RESULTS, LESSONS FROM DOLLAR SHAVE CLUB & KROGER'S NATURAL FOOD SUMMIT
What a week! Amazon proved tech glitches are not enough to stop Americans from "adding to cart." The holiday broke all previous Amazon sales records and boosted sales across the broader U.S. e-commerce industry. Anyone think Hallmark's next to jump on the bandwagon? 
PRIME DAY SALES  & HOW ECOMMERCE CHANGING THE RULES OF GROCERY
Despite glitches, Amazon Prime Day 2018 manages another record
There was trouble in Prime-a-dise on Monday as users experienced website errors with the much-anticipated Prime Day. Not surprisingly, the event wasn’t a total fail when Amazon got the site up and running again. #DogsOfAmazon

From ‘algorithmic nudging’ to virtual cross-selling: Is ecommerce changing the rules in grocery?
Selling food & beverage brands online has some obvious advantages: you can get to market more quickly, get rapid feedback, and find out who your customers are. But it’s not all plain-sailing.

How Walmart Thinks It Can Catch Up to Amazon
The race to win consumers starts online. As e-commerce grows, consumer want things more quickly and easily. Walmart is just one of Amazon’s many competitors in online shopping and grocery delivery.

PINTEREST SEARCH & FACEBOOK AUGMENTED REALITY ADS
Search Marketing Daily: Is Pinterest The Search Engine Of The Future?

Pinterest is not just for DIY projects. It’s a platform where consumers are going to search for recipes and food, and are always looking to discover delicious new brands and products.

Facebook is testing augmented reality ads in the News Feed
With Facebook rolling out AR ads, consumers are able to try before they buy. You may not be able to use AR for taste, but we may be on our way.

OTHER ARTICLES WORTH THE READ
DTC brands like Dollar Shave Club are growing up, but still mostly skipping agencies
Dollar Shave Club proves that you CAN do it yourself. Many other brands are continuing to shy away from agencies and opting to use in-house creative and digital teams.   

C-store sales rise thanks to a new focus on healthy food and drinks
Good news: Convenience stores are noticing higher sales due to healthy food selections. Once again, this shows that even the on-the-go chip lovers and gas station slurpy drinkers are switching to clean labels and free-form food.
 
Kroger's Third Natural Foods Summit Draws 50-Plus Emerging Brands
Kroger has hosted three Natural Foods Summits in under a year, showing the demand for healthier food. They also announced they’re looking to source locally better-for-you foods, talk about an awesome opportunity.
DIGITAL JOBS IN THE NATURAL PRODUCTS INDUSTRY

Community Manager | Ugly Drinks | New York, NY
Digital Marketing Manager | Bonafide Provisions | San Diego, CA
Digital Design Director | Whole Foods | Austin, TX
Email Marketing Specialist | Ancient Nutrition | Franklin, TN
Senior Director of Content & Community | Thrive Market | Los Angeles, CA
eCommerce General Manager | Tender Belly | Denver, CO

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