#HackNatural: Amazon Prime Dayūüď¶, Google AnnouncementsūüďĘ & More!

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PRIME DAY, GOOGLE ANNOUNCEMENTS, INSTAGRAM & SEO TIPS
Prime Day officially starts on Monday, but Amazon began rolling out deals this week. Are you ready? In other news, Google announced several new features at their Marketing Live event, including Lead Ads on YouTube and Smart Campaigns for small businesses. Articles on optimizing your website and landing pages, as well as an especially good read on how retail buying has changed are all in this week's edition of #HackNatural. Enjoy!  
PRIME DAY! 
Why Including Whole Foods Deals In This Year's Prime Day Is a Smart Move for Amazon
While Amazon only controls 1% of the $800 billion grocery industry, it's certainly looking to increase its presence. We don't think anyone is surprised that, for the first time, Whole Foods will be included in Prime Day this year. 

Amazon takes Prime Day perks beyond e-commerce to drive traffic to Whole Foods stores
Whole Foods shoppers who spend $10 will earn $10 for Prime Day shopping. Amazon Prime Rewards Visa cardholders will get 10% back, double the usual rewards, for up to $400 in purchases when shopping at Whole Foods between July 14-17.
 
SEO MISTAKES, LANDING PAGE BEST PRACTICES & THINKING LIKE UX DESIGNERS
Landing Page Rank: A Complete SEO Checklist
A GREAT checklist of on- and off-page factors that could be responsible for how/why your pages are indexing in search engines. 
From Muki to Ikea: Why the best retailers think like UX designers

Consumer expectations are at an all-time high. They expect a lot from brands, and this story is a good reminder that as retailers, you "need to understand how every touchpoint with [your] brand contributes to a holistic experience. And that experience will need to be fundamentally human."
5 Critical Mistakes that Every E-commerce Website Should Avoid
Quick read on the mistakes that lead to poor SEO performance. Hint: some are REALLY easy to fix!

 
SNAPCHAT + AMAZON, CREATING ENGAGING CONTENT ON INSTAGRAM
Snapchat code reveals team-up with Amazon for 'Camera-Search'
It's too early to tell, but sending users to Amazon to buy products they've scanned could turn Snapchat into more of a utility and make them some (affiliate) money!  

What to Post on Instagram: 20 Post Ideas to Spice Up Your Feed
Posting engaging on Insta is a struggle. This post gives you lots of ideas on how to spice up your feed: product shots, quotes, cross-promotions and Q&As are only some of the great ideas covered!
OTHER ARTICLES WORTH THE READ
Retail Buying Has Changed for Good
The go-to-market strategy for brands has changed. Buyers are increasing asking about products perform on Amazon before deciding whether to put them into stores. 

11 Big Changes Coming to Google Ads: What you Need to Know
Google hosted it's Marketing Live event this week and announced several new initiatives and ad features. This article covers some of the biggies. 

Google Works With Shopify to Spur Commerce, Retail Ad Spending
The Goog is doubling down on shopping ads, launching a new partnership with Shopify. Now, you can buy Google ads directly through your site.
DIGITAL JOBS IN THE NATURAL PRODUCTS INDUSTRY

Community Manager | Ugly Drinks | New York, NY
Digital Marketing Manager | Bonafide Provisions | San Diego, CA
Digital Design Director | Whole Foods | Austin, TX
Email Marketing Specialist | Ancient Nutrition | Franklin, TN
Senior Director of Content & Community | Thrive Market | Los Angeles, CA
eCommerce General Manager | Tender Belly | Denver, CO

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