#HackNatural Week 4: Amazon Prime leaks, new Google features, improving your website's checkout experience & more

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NEW GOOGLE FEATURES, PRIME DAY LEAKS AND OTHER HEADLINES FROM THIS WEEK
We're back with our regular format. Disruption in grocery continues to be a hot topic in trade pubs and digital blogs. In addition to including news on Google, Amazon and websites, we've added a couple of other articles worth the read. 

GOOGLE'S NEW FEATURES & SELLING FOOD ONLINE 

Google announces new feature for retail advertisers at SMX Advanced
Features for brands and retailers include local selling, price comparisons and an update on Google Shopping Actions among others.
Google Enters Deal with Carrefour to Sell Food Online in France
In 2019, shoppers will be able to buy Carrefour’s products through Google platforms including Home, Assistant and the Google shopping destination. 
PRIME DAY & AMAZON CASE STUDY
Amazon Prime Day 2018 date leaked - 36 hours of deals start midday on July 16th
The 36 hour period for Prime Day 2018 makes it the longest Prime ‘day’ ever. Are you ready?
The secret to scaling your Amazon business from 2 wild friends

Having a strong digital marketing strategy is necessary when growing a successful and competitive brand within the natural products industry. Read how Wild Friends Foods went from peanut butter dreams to dynamic distribution on Amazon and beyond.
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IMPROVING THE CHECKOUT PROCESS & SHOPIFY'S PING
How to Stop Losing Shoppers During Checkout

69.2% is an average online shopping cart abandonment rate for ecommerce retailers. It looks like most of the potential shoppers just add goods to the shopping cart and never finish their online purchases. Why?
Shopify Rolls Out Messaging App For Merchants
Ping, Shopify's new app, brings together messages from social media, a merchant’s storefront and email — among other channels — into one interface.
OTHER ARTICLES WORTH THE READ
How Millennial taste for 'authenticity' is disrupting powerful food brands

From new product development to marketing, businesses are responding to young consumer demand for more natural products
It's Clear: Transparency is Driving FMCG Growth
Generally speaking, in the fast-moving consumer goods (FMCG), consumers are seeking transparency around three key product attributes: sustainability, processing claims (e.g., organic, natural) and ingredients.
DIGITAL JOBS IN THE NATURAL PRODUCTS INDUSTRY

Digital Marketing Manager
 | Bonafide Provisions | San Diego, CA
Senior Director of Content & Community | Thrive Market | Los Angeles, CA
Associate eCommerce Business Manager | Unilever | San Francisco, CA
Senior Brand Manager | The Honest Company | Los Angeles, CA
Digital Marketing Coordinator | Suja | Oceanside, CA
Senior Manager of Customer & Consumer Insights | Pinnacle Foods | Boulder, CO
Social Media Manager | Pop and Bottle | San Francisco, CA
Global eCommerce Capabilities Manager | General Mills | Minneapolis, MN
Vice President, eCommerce | DanoneWave | Seattle, WA
eCommerce General Manager | Tender Belly | Denver, CO

Have a job you want to feature in our newsletter? Reach out at info@natchcom.com.
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