#HackNatural: The latest news on Search, Social, Email & Amazon

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We're back dishing digital/tech news and resources to help you take your online game to the next level. #ecommerce, FTW!  Share the love and forward this newsletter to a friend or colleague. 
EMAIL
5 Ways You Can Earn a Better ROI with Your Email Marketing Campaigns
Adhere to these five email marketing best practices to maximize your opt-ins, leads, email subscribers, conversions and sales.
Sign Me Up: How Subscription Models Drive Data, Consumer Engagement
Many brands are finding that subscription models make a strong addition to existing ecommerce and retail strategies. 
 
AMAZON
7 Amazon Marketplace Apps Sellers Can Use to Boost Profits 
From advertising and fulfillment to taxes and full-service solutions, here's a short list of tools worth taking a look at. 
Amazon Owns More than 90% Market Share Across 5 Different Product Categories
The company owned more than a 90% market share for online purchases in home improvement tools, skin care, batteries, golf and kitchen and dining accessories in Q1 2018. Is grocery next?
SEARCH
Kroger Puts its Data Science Prowess to Work for Brands
Kroger's going to start selling their own ads, Boosted Product Search, in an attempt to grow basket size and enable product discovery. 
Bing Ads Rolls out In-Market Audiences to all US Advertisers
Pilot participants saw up to 28% higher click-through rates (CTR) and up to 48% higher conversion rates, compared to ads without in-market audiences.
SOCIAL MEDIA
How To Use Pinterest to Drive High-Volume Traffic on Auto-Pilot
Pinterest isn't just for mommy-blogger and DIYers. This social channel has a lot of potential. Especially in the grocery category!
Instagram Plans to Launch Snapchat Discover-Style Video Hub
Insta-Tube? Long-form video is coming Instagram. Get ready for scripted shows, music videos and more in vertically oriented, full-screen, high-def 4K resolution.
DIGITAL JOBS IN THE NATURAL PRODUCTS INDUSTRY
Social Media Manager
 | Pop and Bottle | San Francisco, CA
Senior Manager - Digital Marketing Acquisition | Cora | San Francisco, CA
Vice President, eCommerce | DanoneWave | Seattle, WA
eCommerce General Manager | Tender Belly | Denver, CO
eCommerce Marketing Manager | Stiritup | New York, NY
Senior Manager of Customer & Consumer Insights | Pinnacle Foods | Boulder, CO
eCommerce Marketing Lead | No Cow | Denver, CO
Brand Marketing and Communication Manager | RADIUS Corporation | Kutztown, PA



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